Marketing Digitally

Exploring new digital developments in the marketing world

“Marketing is no longer about the stuff that you make, but about the stories you tell”

Seth Godin –
American Entrepreneur and Author

Digital marketing is bringing us to the forefront of human connection.

Experience the journey and learn about the innovations in marketing in the digital era.

Digital marketing for ‘the Karen’

Published by Jennifer Schaumann (14/AUG/2020) Karen. Who is she? She wants to speak to the manager, thinks essential oils are a universal cure, and will believe anything she reads on Facebook. ‘Karen’ is also highly sceptical of ‘those millennials’ buying everything online. Why is she like this, and how can digital marketers reach such a tech-phobicContinue reading “Digital marketing for ‘the Karen’”

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