Digital marketing is bringing us to the forefront of human connection.
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Published by Jennifer Schaumann (23/AUG/2020) “Trolling” is when internet users make deliberately controversial comments to provoke others. This can be seen in forums, chat rooms, in the comments on a public Facebook post, and even directly towards companies. Trolls can never fully be avoided, but how can we deal with them? A good friend of mineContinue reading “Internet Trolls – How to deal with them”
Published by Jennifer Schaumann (22/AUG/2020) You want your company to have a digital presence. How much does something like that cost? As an individual, social media posts have hardly any costs attributed to them however as a company you may over- or under-estimate the costs needed to build a strong digital marketing presence for your brand.Continue reading “Budgeting for effective digital marketing”
Published by Jennifer Schaumann (14/AUG/2020) Karen. Who is she? She wants to speak to the manager, thinks essential oils are a universal cure, and will believe anything she reads on Facebook. ‘Karen’ is also highly sceptical of ‘those millennials’ buying everything online. Why is she like this, and how can digital marketers reach such a tech-phobicContinue reading “Digital marketing for ‘the Karen’”